Behaviour Change Expertise
Behaviour change expertise is a consulting company located in Geneva, Switzerland.
We provide consultancy based on behavioral sciences, particularly psychology, for any topic where human factors are involved. Human behaviour plays a role in many societal challenge, such as adoption of health behaviours and environment conservation. Understanding why people act the way they do allow us to know how to communicate or measures to use so that the target group modify their behaviour.
Analyze the problem and the target population
Everything starts by (re)-defining the problem, the target population, and the behaviour that one’s want to change
Rely on existing scientific knowledge
Every intervention should rely on the latest scientific knowledge in order to maximize it’s impact and prevent less than optimal use of resources
Impact evaluation is necessary to quantify success and improve